It’s no secret that every business owner wants potential clients to find them on Google, but the relationship between SEO and web design is often misunderstood.

Below you’ll learn about the role of a well designed website and how it impacts your SEO, and what you can expect working with a web designer.

Let’s dive in!


A web designer can play a significant role in making your website SEO-friendly by performing the following tasks:

  • Creating descriptive page titles
  • Crafting meta descriptions
  • Optimizing share images for social media
  • Structuring your website’s copy with proper H1, H2, H3, and P tags


Aside from the basic SEO setup, web design also plays a key role in improving your SEO ranking through:

  • Mobile responsiveness
  • Easy navigation and an engaging design that keeps visitors on your site longer and reduces your bounce rate
  • Fast image loading and overall site speed, which can be optimized by platforms like Showit


While a web designer can help make your website SEO-friendly, they may not handle tasks like:

  • Keyword and market research
  • Optimizing image file names and alt text
  • Writing optimized website copy

It’s important to note that SEO is not a one-time process, but rather a continuous effort to improve your website’s visibility. Good web design can enhance your professional image and improve user experience which is one of the many factors of SEO, but it’s ultimately the quality of your content and targeted keywords that will boost your SEO ranking.

To achieve the best results in SEO, it’s recommended to work with a professional SEO copywriter or marketing agency, who can create content that is optimized for search engines. Then, your web designer can implement that content onto your website.

Keep in mind that ranking a whole website for one single keyword is not possible. SEO works by ranking individual pages for specific targeted keywords. 

A good example of this is when you write a blog post that contains target keywords, it may show up on the first page of Google. That doesn’t mean your whole website will rank for that keyword, just the blog post. 

Once you understand that SEO and web design are two distinct areas of expertise that require their own specialists, you can start to seek out the right support to help you maximize your chances of ranking on Google. 

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